Seed → Series A • Founder advisory • Full-stack + growth systems

Founder-level strategy + build.

I help teams go from prototype → production: clean data, sane infra costs, reliable growth loops, and security posture you can defend.

I diagnose the constraint, design the system, and can implement it with you or ship it end‑to‑end.

For Seed to Series A founders building marketplaces, creator tools, SaaS, and token‑enabled products.

Book a FREE 20‑min intro call See how I help

NDA‑friendly • Private by default • You’ll leave with next steps (even if we don’t work together).

1000%+ growth

Revenue systems

Meta / Quest

Cross‑functional operator

10+ yrs

Full‑stack + growth ops

Security‑minded

Hardened delivery

What you get

Clear plan → weekly execution → systems that hold up under growth

• Constraint diagnosis + focused next steps
• A shippable 30/60/90 plan (not a “strategy doc”)
• Product + engineering tradeoffs de-risked
• GTM systems (funnels, loops, instrumentation)
• Weekly accountability + fast unblocks
• Instrumentation so decisions aren’t vibes

Best fit if…

you’re moving fast, stakes are high, and you want an operator who can talk strategy, engineering, and shipping in the same sentence.

Startup stage

You’re scaling yourself. Let’s scale the system.

Book an Intro

What it feels like

It’s real: usage, revenue, retention, or momentum. But it doesn’t feel stable or repeatable yet.

Where I help

• Constraint diagnosis (product, GTM, execution, team, or infra)
• Cost governance loop (drivers → budgets → fixes that stick)
• Discovery + growth systems (events → ranking inputs → experiments)

Common traps I fix

• Cost blowups without visibility (DB/egress/invocations)
• Migration debt avoided until it becomes a fire
• Shipping slows because ownership/process is unclear

Typical 30‑day outcomes

• Constraint map + 30-day plan with top 3 levers
• Cost drivers identified and controlled with budgets
• Growth inputs instrumented (events → ranking/experiments)

Book an Intro

See example deliverable

A real sample format: 30/60/90 Startup Scaling Plan (NDA-safe).

Open deliverable

Services

Operator-led advisory plus delivery. Start small, scale up if it’s working.

Paid Diagnostic (fixed-fee)

Fixed-fee • 5 to 10 days

A short engagement to de-risk the build and create a plan you can execute immediately.

• System map + constraints
• 30/60/90 plan + milestones
• Cost drivers + quick wins
• Security baseline + risk list
• Delivery estimate ranges

Build-with-you (player/coach)

Weekly retainer • scoped milestones

You keep your team. I lead architecture and critical paths while your team ships with oversight.

• Architecture + critical path implementation
• Weekly plan, reviews, and unblock
• Quality gates, instrumentation, and shipping cadence

Done-for-you (delivery)

Project-based • milestone pricing

I implement core components directly and ship milestones end to end.

• Hands-on build (Next.js/TS, Postgres, infra)
• Security hardening + operational readiness
• Release playbooks, rollbacks, and handoff

Delivery options

Available as advisory-only or build plus ship. If scope needs extra hands, I can bring in vetted specialists for specific workstreams (design, backend, DevOps). I remain accountable for integration and quality.

Case studies

NDA‑friendly snapshots.

Refactor before launch

Stage: MVP → first customers • Product: commerce / ops

Constraint: Prototype backend was slowing shipping and creating reliability risk.

Intervention: Reshaped data model + APIs, added background jobs, and instrumented the hot paths.

Result: Faster shipping cadence + fewer production surprises (directional improvement).

Next.js • Postgres • queues/jobs • observability

Cost governance loop

Stage: some traction • Product: high-usage web app

Constraint: Infra spend rising without clear drivers.

Intervention: Identified cost levers, added budgets, tuned queries, and measured caching ROI.

Result: Predictable spend + clear scaling inflection points (directional improvement).

Postgres • caching • logging/metrics

Security hardening sprint

Stage: first customers • Surface: auth + admin + webhooks

Constraint: Growing surface area with increasing breach risk.

Intervention: Threat model by surface, tightened defaults, added rate limits + regression checks.

Result: Reduced attack surface + clearer incident response posture (directional).

Auth • webhooks • secure defaults • testing

Approach

Strategy isn’t a doc. It’s a repeatable loop that increases clarity and execution speed.

Diagnose

Find the actual constraint: market, offer, product, execution, or team.

Output: a constraint map + top 3 levers for the next 30 days.

Proof

Selected outcomes and experience. NDA‑friendly details available on request.

Revenue systems

Led initiatives that helped grow annual revenue from under $100K to $1M+ (systems + execution, not magic).

Meta / Quest

Worked in Meta’s marketing division on Quest / Quest 2; strong cross‑functional operator muscle.

15+ years building

Full‑stack delivery + marketing systems + ops instincts from real-world execution across many cycles.

Ready to move faster?

Send a short note with your stage, stack, and what’s stuck. I’ll reply with next steps and whether I’m a fit.

Or text: +1 (279) 226‑2016